Non-woven bags industry is one of China's traditional pillar industries. With the economic development, non-woven bags industry gradually turns from brilliant to dull. According to industry life cycle theory, it is on the stage that transfers from mature to sunset. Number of firms tends to saturation and production capacity of industry tends to excess. Meanwhile, the marginal returns and price competition has become the basis of competition within the industry. The technology is becoming mature. As the large number of firms within the industry, production tends to excess market supply and demand balance or surplus in the state of intense competition among enterprises. This level of competition intensifies, while making large-scale production and lower costs become an important means of competition, it also led in the product performance and efforts on product differentiation, innovation. Creative industries as a vibrant new industry, rapid growth in recent years. Currently the world's creative industries to create a daily output of up to $ 22 billion and is growing at a rate of around 5%, 2011, the total size of the global creative industry will exceed 100, 00 billion.

Creative industries in a number of developed countries, faster growth, such as the U.S. 14%, UK 12%. Creative industries have a huge industry has developed into a background and economic benefits of the 21st century sunrise industry. Creative industries with close economic links between non-woven bags, woven bags industry, its development has played a huge role in promoting. Non-woven bags industry generally and currently there is some hidden unemployment, low value-added industrial products, the unit of energy consumed in large quantities, lack of effective demand. The creative industry is to solve the bottlenecks encountered in the economic development of the symptoms of a medicine. Countries might, through the development of creative industries to find reusable bag that can stimulate economic development through policy support and investment to accelerate the development of non-woven bags industry, with textiles and their economic integration of the traditional infrastructure projects, in order to achieve two-way for and common development.

Creative Economy is a global consumer society in the context of developed, respected innovation, individual creativity, emphasizing the cultural and artistic support and promotes the economy of the emerging concepts, ideas and economic practices. If the classic CD-production function of new knowledge-based economy to shift the production function as the traditional economy to a more high-end scientific and technological innovation as well as creative-based economy, then this is undoubtedly a higher level of economic take-off again.

An industry life cycle refers to the decline of the industry from the birth process, including germination, growth, maturity and decline in four stages, the number of different stages in the enterprise and out of production scale, technology maturity, market maturity, performance, etc. different characteristics. According to industry life cycle theory, at this stage it is in the transition from maturity to decline. At present, the industrial structure adjustment, free trade and many other factors make the return of non-woven bags products industry faces opportunities and challenges.

Non-woven bags industry has entered a value by the age of wisdom, the future of competition, from the intellectual and cultural energy of people to win the future, will take up the creative industries a crucial role. Very creative with a strong driving force of history, a strong impact on socio-economic, political, cultural and other aspects.  ‘Made in China’ will become the goal for Chinese. Huge market for the creative integration has brought business opportunities, but also to non-woven bags industry to bring great opportunities and challenges. Non-woven bags and apparel industry how to break the traditional extensive, homogeneous model of development to achieve growth in consumer utility, the marginal cost reduction, to find and grasp the realization of the value of creative recycling, the key factor in the industry brand strategy to improve scientific and technological contribution to the best interpretation of the rate. Source:http://www.cnmhc.com